Afilias Australia secures Guinness World Records title

By LAURIE PATTON | 19 September 2018

Afilias Australia – the company that recently took over the management of our domain names register – has received a Guinness World Records title. The award, presented in New York, was made for the successful and seamless transition of the 3.1 million .au domain names from the previous operator. It was the single largest migration of an Internet top level domain registry in the world and took place from 1 July this year.

Afilias is contracted to provide its services to auDA, which is the government mandated organisation overseeing the administration of Australian domain names.

“The award is a significant achievement”, auDA CEO, Cameron Boardman noted in a news release issued overnight. “The .au namespace is so ubiquitous that people take it for granted, but the migration from our previous registry operator to Afilias Australia could have had serious consequences for the economy, but it went seamlessly. The planning, preparation, testing and execution were the auDA equivalent of preparing for Y2K.”

The Victorian Minister for Innovation and the Digital Economy, Philip Dalidakis, said the migration was a wonderful technological achievement. “This transition highlights the great technical capability we have here in Melbourne and I congratulate auDA and Afilias Australia on this great achievement which will ensure the smooth functioning of the millions of websites that underpin the Australian economy.”

In its news release auDA notes that for Australian users the transition means it now has a network of dedicated servers in every capital city, which improves security and speed of operations for the .au network.

“With the .au name space being an essential piece of national digital infrastructure, Afilias Australia will help ensure the operational stability, security and integrity of the Internet in Australia.

With the use of digital technologies expected to contribute up to $250 billion to the economy by 2025 the security of the .au network and confidence in it is paramount to the growth of the digital economy.

auDA, with its registry operator Afilias Australia, is now positioned to help spur this economic growth with businesses being able to have absolute confidence in the security, speed and reliability of the network. The .au namespace is already one of the most secure in the world.

The not-for-profit Spamhaus Project that tracks spam and related cyber threats such as phishing, malware and botnets ranks the .au names space with an index score of just 0.01 making it one of the safest among the top 25 top level domains in the world.

With Afilias Australia’s nationwide dedicated network businesses using the .au prefix can now have even more confidence in the operations of the .au network. As a result of Afilias Australia winning the competitive tender to become the registry operator:

.,,,,,, and names will be able to be registered for between one and five years instead of just two

.  auDA would have a new $12 million marketing, innovation and security program over four years to increase the awareness and use of .au; and,

.  there would be a 10 percent reduction in wholesale fees for .au names.

These changes directly benefit users of the .au namespace by reducing barriers of entry and also by promoting the .au namespace over other worldwide competitor namespaces.”

(Laurie Patton is a member of auDA and the former CEO / Executive Director of Internet Australia. He is currently advising Afilias Australia, the company appointed to take over the management of the .au registry for auDA from 1 July 2018. However, the views expressed here are his own and have not been endorsed by Afilias.)