By LAURIE PATTON | 4 April 2018
The on-field actions of a player created a crisis for Cricket Australia. However, its own mishandling of the affair – especially in its dealing with the media – added to an unfolding debacle. For years to come, world travel for Australians will involve tolerating jokes, and worse, about being from a nation of cheats.
The thing about cricket is one minute you’re the attack team, the next you’re in defence. Each stage of the game requires appropriate tactics. It’s pretty much the same when it comes to media management. You need to know the rules and you need a game plan.
Continue reading “No balls. How Cricket Australia lost the media game”