Australia’s commercial television networks are in trouble. Not simply because of the Coronavirus but because they failed to develop effective strategies to counter the arrival of Netflix and other ‘streaming’ platforms – something anticipated long before it happened.
Last week the federal government threw the struggling networks a financial lifeline. It includes subsidies and deferred or waived fees and it reflects savage advertising revenue declines. Sadly for the viewing public however, local drama, children’s and documentary content quotas have been suspended.
2019 is shaping up as the year we’ll be forced to face the fact we are building a National Broadband Network that simply isn’t good enough. It’s also the year our major telcos will start rolling out their capital-intensive 5G mobile networks, having spent millions of dollars buying up spectrum from the federal government.
Nobody seems to have asked if we really need 5G right now. Or why Australia is rushing to be one of the first countries to adopt 5G when 4G speeds are more than most of us realistically need at the moment, or will need for some time? Too few commentators have delved into the ‘value proposition’, or asked if 5G, at least in its first iteration, will actually be all that some people are predicting.
As a nation keen to be a leader in the 21st Century’s digitally-enabled world we’d arguably be better off fixing the NBN before investing in mobile networks few in the know reckon will add much to the consumer experience.
Across the country people are coming to understand that the broadband network we are being delivered is a dud – especially in the bush!